diff --git a/crm/api/__init__.py b/crm/api/__init__.py
index 533a30c0..f0909118 100644
--- a/crm/api/__init__.py
+++ b/crm/api/__init__.py
@@ -2,6 +2,7 @@ from bs4 import BeautifulSoup
 import frappe
 from frappe.translate import get_all_translations
 from frappe.utils import cstr
+from frappe.utils.telemetry import POSTHOG_HOST_FIELD, POSTHOG_PROJECT_FIELD
 
 
 @frappe.whitelist(allow_guest=True)
@@ -44,4 +45,13 @@ def get_user_signature():
 	content = ""
 	if (cstr(_signature) or signature):
 		content = f'<br><p class="signature">{signature}</p>'
-	return content
\ No newline at end of file
+	return content
+
+@frappe.whitelist()
+def get_posthog_settings():
+	return {
+		"posthog_project_id": frappe.conf.get(POSTHOG_PROJECT_FIELD),
+		"posthog_host": frappe.conf.get(POSTHOG_HOST_FIELD),
+		"enable_telemetry": frappe.get_system_settings("enable_telemetry"),
+		"telemetry_site_age": frappe.utils.telemetry.site_age(),
+	}
\ No newline at end of file
diff --git a/frontend/src/components/Activities/Activities.vue b/frontend/src/components/Activities/Activities.vue
index d8e66fa5..58a67cae 100644
--- a/frontend/src/components/Activities/Activities.vue
+++ b/frontend/src/components/Activities/Activities.vue
@@ -437,6 +437,7 @@ import { globalStore } from '@/stores/global'
 import { usersStore } from '@/stores/users'
 import { contactsStore } from '@/stores/contacts'
 import { whatsappEnabled } from '@/composables/settings'
+import { capture } from '@/telemetry'
 import { Button, Tooltip, createResource } from 'frappe-ui'
 import { useElementVisibility } from '@vueuse/core'
 import {
@@ -552,6 +553,7 @@ onMounted(() => {
 
 function sendTemplate(template) {
   showWhatsappTemplates.value = false
+  capture('send_whatsapp_template', { doctype: props.doctype })
   createResource({
     url: 'crm.api.whatsapp.send_whatsapp_template',
     params: {
diff --git a/frontend/src/components/Activities/WhatsAppArea.vue b/frontend/src/components/Activities/WhatsAppArea.vue
index 07d8c42d..fd7509bb 100644
--- a/frontend/src/components/Activities/WhatsAppArea.vue
+++ b/frontend/src/components/Activities/WhatsAppArea.vue
@@ -170,9 +170,9 @@ import DoubleCheckIcon from '@/components/Icons/DoubleCheckIcon.vue'
 import DocumentIcon from '@/components/Icons/DocumentIcon.vue'
 import ReactIcon from '@/components/Icons/ReactIcon.vue'
 import { dateFormat } from '@/utils'
+import { capture } from '@/telemetry'
 import { Tooltip, Dropdown, createResource } from 'frappe-ui'
 import { ref } from 'vue'
-import FeatherIcon from 'frappe-ui/src/components/FeatherIcon.vue'
 
 const props = defineProps({
   messages: Array,
@@ -219,6 +219,7 @@ function reactOnMessage(name, emoji) {
     },
     auto: true,
     onSuccess() {
+      capture('whatsapp_react_on_message')
       list.value.reload()
     },
   })
diff --git a/frontend/src/components/Activities/WhatsAppBox.vue b/frontend/src/components/Activities/WhatsAppBox.vue
index 70f19fa9..133ad121 100644
--- a/frontend/src/components/Activities/WhatsAppBox.vue
+++ b/frontend/src/components/Activities/WhatsAppBox.vue
@@ -39,6 +39,7 @@
           () => {
             content += emoji
             $refs.textarea.$el.focus()
+            capture('whatsapp_emoji_added')
           }
         "
       >
@@ -65,8 +66,8 @@
 <script setup>
 import IconPicker from '@/components/IconPicker.vue'
 import SmileIcon from '@/components/Icons/SmileIcon.vue'
+import { capture } from '@/telemetry'
 import { createResource, Textarea, FileUploader, Dropdown } from 'frappe-ui'
-import FeatherIcon from 'frappe-ui/src/components/FeatherIcon.vue'
 import { ref, nextTick, watch } from 'vue'
 
 const props = defineProps({
@@ -92,6 +93,7 @@ function uploadFile(file) {
   whatsapp.value.attach = file.file_url
   whatsapp.value.content_type = fileType.value
   sendWhatsAppMessage()
+  capture('whatsapp_upload_file')
 }
 
 function sendTextMessage(event) {
@@ -99,6 +101,7 @@ function sendTextMessage(event) {
   sendWhatsAppMessage()
   textarea.value.$el.blur()
   content.value = ''
+  capture('whatsapp_send_message')
 }
 
 async function sendWhatsAppMessage() {
diff --git a/frontend/src/components/Apps.vue b/frontend/src/components/Apps.vue
index aea4c002..a91c0b28 100644
--- a/frontend/src/components/Apps.vue
+++ b/frontend/src/components/Apps.vue
@@ -39,6 +39,8 @@
 <script setup>
 import AppsIcon from '@/components/Icons/AppsIcon.vue'
 import { Popover, createResource } from 'frappe-ui'
+import { onUnmounted } from 'vue';
+import { stopRecording } from '@/telemetry';
 
 const props = defineProps({
   active: Boolean,
@@ -70,4 +72,8 @@ const apps = createResource({
     return _apps
   },
 })
+
+onUnmounted(() => {
+  stopRecording()
+})
 </script>
diff --git a/frontend/src/components/CallUI.vue b/frontend/src/components/CallUI.vue
index 693257de..da5c1945 100644
--- a/frontend/src/components/CallUI.vue
+++ b/frontend/src/components/CallUI.vue
@@ -197,6 +197,7 @@ import { Device } from '@twilio/voice-sdk'
 import { useDraggable, useWindowSize } from '@vueuse/core'
 import { globalStore } from '@/stores/global'
 import { contactsStore } from '@/stores/contacts'
+import { capture } from '@/telemetry'
 import { Avatar, call } from 'frappe-ui'
 import { onMounted, ref, watch } from 'vue'
 
@@ -403,6 +404,8 @@ async function makeOutgoingCall(number) {
       showCallPopup.value = true
       callStatus.value = 'initiating'
 
+      capture('make_outgoing_call')
+
       _call.on('messageReceived', (message) => {
         let info = message.content
         callStatus.value = info.CallStatus
diff --git a/frontend/src/components/CommentBox.vue b/frontend/src/components/CommentBox.vue
index ebdf00c9..8b61d09b 100644
--- a/frontend/src/components/CommentBox.vue
+++ b/frontend/src/components/CommentBox.vue
@@ -92,6 +92,7 @@ import AttachmentIcon from '@/components/Icons/AttachmentIcon.vue'
 import AttachmentItem from '@/components/AttachmentItem.vue'
 import { usersStore } from '@/stores/users'
 import { TextEditorBubbleMenu, TextEditor, FileUploader } from 'frappe-ui'
+import { capture } from '@/telemetry'
 import { EditorContent } from '@tiptap/vue-3'
 import { ref, computed, defineModel } from 'vue'
 
@@ -139,6 +140,7 @@ function appendEmoji() {
   editor.value.commands.insertContent(emoji.value)
   editor.value.commands.focus()
   emoji.value = ''
+  capture('emoji_inserted_in_comment', { emoji: emoji.value })
 }
 
 function removeAttachment(attachment) {
diff --git a/frontend/src/components/CommunicationArea.vue b/frontend/src/components/CommunicationArea.vue
index 3bab4737..384b75fc 100644
--- a/frontend/src/components/CommunicationArea.vue
+++ b/frontend/src/components/CommunicationArea.vue
@@ -88,6 +88,7 @@ import EmailEditor from '@/components/EmailEditor.vue'
 import CommentBox from '@/components/CommentBox.vue'
 import CommentIcon from '@/components/Icons/CommentIcon.vue'
 import Email2Icon from '@/components/Icons/Email2Icon.vue'
+import { capture } from '@/telemetry'
 import { usersStore } from '@/stores/users'
 import { useStorage } from '@vueuse/core'
 import { call, createResource } from 'frappe-ui'
@@ -176,6 +177,10 @@ async function sendMail() {
   let subject = newEmailEditor.value.subject
   let cc = newEmailEditor.value.ccEmails || []
   let bcc = newEmailEditor.value.bccEmails || []
+
+  if (attachments.value.length) {
+    capture('email_attachments_added')
+  }
   await call('frappe.core.doctype.communication.email.make', {
     recipients: recipients.join(', '),
     attachments: attachments.value.map((x) => x.name),
@@ -200,6 +205,7 @@ async function sendComment() {
     comment_by: getUser()?.full_name || undefined,
   })
   if (comment && attachments.value.length) {
+    capture('comment_attachments_added')
     await call('crm.api.comment.add_attachments', {
       name: comment.name,
       attachments: attachments.value.map((x) => x.name),
@@ -214,6 +220,7 @@ async function submitEmail() {
   newEmail.value = ''
   reload.value = true
   emit('scroll')
+  capture('email_sent', { doctype: props.doctype })
 }
 
 async function submitComment() {
@@ -223,6 +230,7 @@ async function submitComment() {
   newComment.value = ''
   reload.value = true
   emit('scroll')
+  capture('comment_sent', { doctype: props.doctype })
 }
 
 function toggleEmailBox() {
diff --git a/frontend/src/components/EmailEditor.vue b/frontend/src/components/EmailEditor.vue
index 4e7cc5aa..b33f22df 100644
--- a/frontend/src/components/EmailEditor.vue
+++ b/frontend/src/components/EmailEditor.vue
@@ -175,6 +175,7 @@ import AttachmentItem from '@/components/AttachmentItem.vue'
 import MultiselectInput from '@/components/Controls/MultiselectInput.vue'
 import EmailTemplateSelectorModal from '@/components/Modals/EmailTemplateSelectorModal.vue'
 import { TextEditorBubbleMenu, TextEditor, FileUploader, call } from 'frappe-ui'
+import { capture } from '@/telemetry'
 import { validateEmail } from '@/utils'
 import Paragraph from '@tiptap/extension-paragraph'
 import { EditorContent } from '@tiptap/vue-3'
@@ -273,12 +274,14 @@ async function applyEmailTemplate(template) {
     editor.value.commands.setContent(data.message)
   }
   showEmailTemplateSelectorModal.value = false
+  capture('email_template_applied', { doctype: props.doctype })
 }
 
 function appendEmoji() {
   editor.value.commands.insertContent(emoji.value)
   editor.value.commands.focus()
   emoji.value = ''
+  capture('emoji_inserted_in_email', { emoji: emoji.value })
 }
 
 function toggleCC() {
diff --git a/frontend/src/components/ListBulkActions.vue b/frontend/src/components/ListBulkActions.vue
index b58c02e6..e37b36c9 100644
--- a/frontend/src/components/ListBulkActions.vue
+++ b/frontend/src/components/ListBulkActions.vue
@@ -21,6 +21,7 @@ import EditValueModal from '@/components/Modals/EditValueModal.vue'
 import AssignmentModal from '@/components/Modals/AssignmentModal.vue'
 import { setupListActions, createToast } from '@/utils'
 import { globalStore } from '@/stores/global'
+import { capture } from '@/telemetry'
 import { call } from 'frappe-ui'
 import { ref, onMounted } from 'vue'
 import { useRouter } from 'vue-router'
@@ -69,6 +70,7 @@ function convertToDeal(selections, unselectAll) {
         label: __('Convert'),
         variant: 'solid',
         onClick: (close) => {
+          capture('bulk_convert_to_deal')
           Array.from(selections).forEach((name) => {
             call('crm.fcrm.doctype.crm_lead.crm_lead.convert_to_deal', {
               lead: name,
@@ -103,6 +105,7 @@ function deleteValues(selections, unselectAll) {
         variant: 'solid',
         theme: 'red',
         onClick: (close) => {
+          capture('bulk_delete')
           call('frappe.desk.reportview.delete_items', {
             items: JSON.stringify(Array.from(selections)),
             doctype: props.doctype,
@@ -145,6 +148,7 @@ function clearAssignemnts(selections, unselectAll) {
         variant: 'solid',
         theme: 'red',
         onClick: (close) => {
+          capture('bulk_clear_assignment')
           call('frappe.desk.form.assign_to.remove_multiple', {
             doctype: props.doctype,
             names: JSON.stringify(Array.from(selections)),
diff --git a/frontend/src/components/Modals/AssignmentModal.vue b/frontend/src/components/Modals/AssignmentModal.vue
index c6650bf8..d11663fa 100644
--- a/frontend/src/components/Modals/AssignmentModal.vue
+++ b/frontend/src/components/Modals/AssignmentModal.vue
@@ -80,6 +80,7 @@
 import UserAvatar from '@/components/UserAvatar.vue'
 import Link from '@/components/Controls/Link.vue'
 import { usersStore } from '@/stores/users'
+import { capture } from '@/telemetry'
 import { Tooltip, call } from 'frappe-ui'
 import { ref, computed, onMounted } from 'vue'
 
@@ -161,6 +162,7 @@ function updateAssignees() {
 
   if (addedAssignees.length) {
     if (props.docs.size) {
+      capture('bulk_assign_to', { doctype: props.doctype })
       call('frappe.desk.form.assign_to.add_multiple', {
         doctype: props.doctype,
         name: JSON.stringify(Array.from(props.docs)),
@@ -171,6 +173,7 @@ function updateAssignees() {
         emit('reload')
       })
     } else {
+      capture('assign_to', { doctype: props.doctype })
       call('frappe.desk.form.assign_to.add', {
         doctype: props.doctype,
         name: props.doc.name,
diff --git a/frontend/src/components/Modals/ContactModal.vue b/frontend/src/components/Modals/ContactModal.vue
index 36ce459a..ca412f67 100644
--- a/frontend/src/components/Modals/ContactModal.vue
+++ b/frontend/src/components/Modals/ContactModal.vue
@@ -92,6 +92,7 @@ import CertificateIcon from '@/components/Icons/CertificateIcon.vue'
 import EditIcon from '@/components/Icons/EditIcon.vue'
 import Dropdown from '@/components/frappe-ui/Dropdown.vue'
 import { usersStore } from '@/stores/users'
+import { capture } from '@/telemetry'
 import { call, createResource } from 'frappe-ui'
 import { ref, nextTick, watch, computed } from 'vue'
 import { createToast } from '@/utils'
@@ -160,7 +161,10 @@ async function callInsertDoc() {
       ..._contact.value,
     },
   })
-  doc.name && handleContactUpdate(doc)
+  if (doc.name) {
+    capture('contact_created')
+    handleContactUpdate(doc)
+  }
 }
 
 function handleContactUpdate(doc) {
diff --git a/frontend/src/components/Modals/DealModal.vue b/frontend/src/components/Modals/DealModal.vue
index 9988a3e8..61b89b3d 100644
--- a/frontend/src/components/Modals/DealModal.vue
+++ b/frontend/src/components/Modals/DealModal.vue
@@ -61,6 +61,7 @@ import EditIcon from '@/components/Icons/EditIcon.vue'
 import Fields from '@/components/Fields.vue'
 import { usersStore } from '@/stores/users'
 import { statusesStore } from '@/stores/statuses'
+import { capture } from '@/telemetry'
 import { Switch, createResource } from 'frappe-ui'
 import { computed, ref, reactive, onMounted, nextTick } from 'vue'
 import { useRouter } from 'vue-router'
@@ -201,6 +202,7 @@ function createDeal() {
       isDealCreating.value = true
     },
     onSuccess(name) {
+      capture('deal_created')
       isDealCreating.value = false
       show.value = false
       router.push({ name: 'Deal', params: { dealId: name } })
diff --git a/frontend/src/components/Modals/EditValueModal.vue b/frontend/src/components/Modals/EditValueModal.vue
index 039f4eca..9a39e3af 100644
--- a/frontend/src/components/Modals/EditValueModal.vue
+++ b/frontend/src/components/Modals/EditValueModal.vue
@@ -36,6 +36,7 @@
 <script setup>
 import Link from '@/components/Controls/Link.vue'
 import Autocomplete from '@/components/frappe-ui/Autocomplete.vue'
+import { capture } from '@/telemetry'
 import { FormControl, call, createResource, TextEditor, DatePicker } from 'frappe-ui'
 import { ref, computed, onMounted, h } from 'vue'
 
@@ -115,6 +116,7 @@ function updateValues() {
     newValue.value = ''
     loading.value = false
     show.value = false
+    capture('bulk_update', { doctype: props.doctype })
     emit('reload')
   })
 }
diff --git a/frontend/src/components/Modals/EmailTemplateModal.vue b/frontend/src/components/Modals/EmailTemplateModal.vue
index 37bd3184..05338388 100644
--- a/frontend/src/components/Modals/EmailTemplateModal.vue
+++ b/frontend/src/components/Modals/EmailTemplateModal.vue
@@ -96,6 +96,7 @@
 </template>
 
 <script setup>
+import { capture } from '@/telemetry'
 import { Checkbox, Select, TextEditor, call } from 'frappe-ui'
 import { ref, nextTick, watch } from 'vue'
 
@@ -171,7 +172,10 @@ async function callInsertDoc() {
       ..._emailTemplate.value,
     },
   })
-  doc.name && handleEmailTemplateUpdate(doc)
+  if (doc.name) {
+    capture('email_template_created', { doctype: doc.reference_doctype })
+    handleEmailTemplateUpdate(doc)
+  }
 }
 
 function handleEmailTemplateUpdate(doc) {
diff --git a/frontend/src/components/Modals/LeadModal.vue b/frontend/src/components/Modals/LeadModal.vue
index b6c0e792..b325c49f 100644
--- a/frontend/src/components/Modals/LeadModal.vue
+++ b/frontend/src/components/Modals/LeadModal.vue
@@ -46,6 +46,7 @@ import EditIcon from '@/components/Icons/EditIcon.vue'
 import Fields from '@/components/Fields.vue'
 import { usersStore } from '@/stores/users'
 import { statusesStore } from '@/stores/statuses'
+import { capture } from '@/telemetry'
 import { createResource } from 'frappe-ui'
 import { computed, onMounted, ref, reactive, nextTick } from 'vue'
 import { useRouter } from 'vue-router'
@@ -153,6 +154,7 @@ function createNewLead() {
       isLeadCreating.value = true
     },
     onSuccess(data) {
+      capture('lead_created')
       isLeadCreating.value = false
       show.value = false
       router.push({ name: 'Lead', params: { leadId: data.name } })
diff --git a/frontend/src/components/Modals/NoteModal.vue b/frontend/src/components/Modals/NoteModal.vue
index fde58204..b26a1162 100644
--- a/frontend/src/components/Modals/NoteModal.vue
+++ b/frontend/src/components/Modals/NoteModal.vue
@@ -66,6 +66,7 @@
 
 <script setup>
 import ArrowUpRightIcon from '@/components/Icons/ArrowUpRightIcon.vue'
+import { capture } from '@/telemetry'
 import { TextEditor, call } from 'frappe-ui'
 import { ref, nextTick, watch } from 'vue'
 import { useRouter } from 'vue-router'
@@ -124,6 +125,7 @@ async function updateNote() {
       },
     })
     if (d.name) {
+      capture('note_created')
       notes.value?.reload()
       emit('after', d, true)
     }
diff --git a/frontend/src/components/Modals/OrganizationModal.vue b/frontend/src/components/Modals/OrganizationModal.vue
index 27703d8e..74f3e8bb 100644
--- a/frontend/src/components/Modals/OrganizationModal.vue
+++ b/frontend/src/components/Modals/OrganizationModal.vue
@@ -67,6 +67,7 @@ import OrganizationsIcon from '@/components/Icons/OrganizationsIcon.vue'
 import TerritoryIcon from '@/components/Icons/TerritoryIcon.vue'
 import { usersStore } from '@/stores/users'
 import { formatNumberIntoCurrency } from '@/utils'
+import { capture } from '@/telemetry'
 import { call, FeatherIcon, createResource } from 'frappe-ui'
 import { ref, nextTick, watch, computed, h } from 'vue'
 import { useRouter } from 'vue-router'
@@ -157,7 +158,10 @@ async function callInsertDoc() {
     },
   })
   loading.value = false
-  doc.name && handleOrganizationUpdate(doc)
+  if (doc.name) {
+    capture('organization_created')
+    handleOrganizationUpdate(doc)
+  }
 }
 
 function handleOrganizationUpdate(doc, renamed = false) {
diff --git a/frontend/src/components/Modals/TaskModal.vue b/frontend/src/components/Modals/TaskModal.vue
index 00d22bbc..808d54b7 100644
--- a/frontend/src/components/Modals/TaskModal.vue
+++ b/frontend/src/components/Modals/TaskModal.vue
@@ -118,6 +118,7 @@ import UserAvatar from '@/components/UserAvatar.vue'
 import Link from '@/components/Controls/Link.vue'
 import { taskStatusOptions, taskPriorityOptions } from '@/utils'
 import { usersStore } from '@/stores/users'
+import { capture } from '@/telemetry'
 import { TextEditor, Dropdown, Tooltip, call, DateTimePicker } from 'frappe-ui'
 import { ref, watch, nextTick, onMounted } from 'vue'
 import { useRouter } from 'vue-router'
@@ -199,6 +200,7 @@ async function updateTask() {
       },
     })
     if (d.name) {
+      capture('task_created')
       tasks.value.reload()
     }
   }
diff --git a/frontend/src/components/Modals/WhatsappTemplateSelectorModal.vue b/frontend/src/components/Modals/WhatsappTemplateSelectorModal.vue
index 000d5cf5..f292d895 100644
--- a/frontend/src/components/Modals/WhatsappTemplateSelectorModal.vue
+++ b/frontend/src/components/Modals/WhatsappTemplateSelectorModal.vue
@@ -75,7 +75,6 @@ const templates = createListResource({
   filters: { status: 'APPROVED', for_doctype: ['in', [props.doctype, '']] },
   orderBy: 'modified desc',
   pageLength: 99999,
-  auto: true,
 })
 
 onMounted(() => {
diff --git a/frontend/src/components/Notifications.vue b/frontend/src/components/Notifications.vue
index 719046d2..74c2eca3 100644
--- a/frontend/src/components/Notifications.vue
+++ b/frontend/src/components/Notifications.vue
@@ -18,10 +18,7 @@
         <div class="flex gap-1">
           <Tooltip :text="__('Mark all as read')">
             <div>
-              <Button
-                variant="ghost"
-                @click="() => notificationsStore().mark_as_read.reload()"
-              >
+              <Button variant="ghost" @click="() => markAllAsRead()">
                 <template #icon>
                   <MarkAsDoneIcon class="h-4 w-4" />
                 </template>
@@ -48,7 +45,7 @@
           :key="n.comment"
           :to="getRoute(n)"
           class="flex cursor-pointer items-start gap-2.5 px-4 py-2.5 hover:bg-gray-100"
-          @click="mark_as_read(n.comment || n.notification_type_doc)"
+          @click="markAsRead(n.comment || n.notification_type_doc)"
         >
           <div class="mt-1 flex items-center gap-2.5">
             <div
@@ -98,6 +95,7 @@ import { notificationsStore } from '@/stores/notifications'
 import { globalStore } from '@/stores/global'
 import { timeAgo } from '@/utils'
 import { onClickOutside } from '@vueuse/core'
+import { capture } from '@/telemetry'
 import { Tooltip } from 'frappe-ui'
 import { ref, onMounted, onBeforeUnmount } from 'vue'
 
@@ -113,17 +111,23 @@ onClickOutside(
   },
   {
     ignore: ['#notifications-btn'],
-  }
+  },
 )
 
 function toggleNotificationPanel() {
   notificationsStore().toggle()
 }
 
-function mark_as_read(doc) {
+function markAsRead(doc) {
+  capture('notification_mark_as_read')
   notificationsStore().mark_doc_as_read(doc)
 }
 
+function markAllAsRead() {
+  capture('notification_mark_all_as_read')
+  notificationsStore().mark_as_read.reload()
+}
+
 onBeforeUnmount(() => {
   $socket.off('crm_notification')
 })
diff --git a/frontend/src/components/SLASection.vue b/frontend/src/components/SLASection.vue
index 4ec2af41..4c728b8a 100644
--- a/frontend/src/components/SLASection.vue
+++ b/frontend/src/components/SLASection.vue
@@ -5,7 +5,9 @@
       :key="s.label"
       class="flex items-center gap-2 text-base leading-5"
     >
-      <div class="sm:w-[106px] w-36 text-sm text-gray-600">{{ __(s.label) }}</div>
+      <div class="sm:w-[106px] w-36 text-sm text-gray-600">
+        {{ __(s.label) }}
+      </div>
       <div class="grid min-h-[28px] items-center">
         <Tooltip v-if="s.tooltipText" :text="__(s.tooltipText)">
           <div class="ml-2 cursor-pointer">
@@ -43,6 +45,7 @@
 import { Dropdown, Tooltip } from 'frappe-ui'
 import { timeAgo, dateFormat, formatTime, dateTooltipFormat } from '@/utils'
 import { statusesStore } from '@/stores/statuses'
+import { capture } from '@/telemetry'
 import { computed, defineModel } from 'vue'
 
 const data = defineModel()
@@ -58,8 +61,8 @@ let slaSection = computed(() => {
     data.value.sla_status == 'Failed'
       ? 'red'
       : data.value.sla_status == 'Fulfilled'
-      ? 'green'
-      : 'orange'
+        ? 'green'
+        : 'orange'
 
   if (status == 'First Response Due') {
     status = timeAgo(data.value.response_by)
@@ -94,11 +97,13 @@ let slaSection = computed(() => {
         options: communicationStatuses.data?.map((status) => ({
           label: status.name,
           value: status.name,
-          onClick: () =>
-            emit('updateField', 'communication_status', status.name),
+          onClick: () => {
+            capture('sla_status_change')
+            emit('updateField', 'communication_status', status.name)
+          },
         })),
       },
-    ]
+    ],
   )
   return sections
 })
diff --git a/frontend/src/components/Settings/QuickEntryModal.vue b/frontend/src/components/Settings/QuickEntryModal.vue
index 02c9b9cb..e96a62ae 100644
--- a/frontend/src/components/Settings/QuickEntryModal.vue
+++ b/frontend/src/components/Settings/QuickEntryModal.vue
@@ -56,6 +56,7 @@
 import Fields from '@/components/Fields.vue'
 import QuickEntryLayoutBuilder from '@/components/Settings/QuickEntryLayoutBuilder.vue'
 import { useDebounceFn } from '@vueuse/core'
+import { capture } from '@/telemetry'
 import { Dialog, Badge, Switch, call, createResource } from 'frappe-ui'
 import { ref, watch, onMounted, nextTick } from 'vue'
 
@@ -122,6 +123,7 @@ function saveChanges() {
   ).then(() => {
     loading.value = false
     show.value = false
+    capture('quick_entry_layout_builder', { doctype: _doctype.value })
   })
 }
 </script>
diff --git a/frontend/src/components/Settings/SidePanelModal.vue b/frontend/src/components/Settings/SidePanelModal.vue
index 92d93a70..401d71cb 100644
--- a/frontend/src/components/Settings/SidePanelModal.vue
+++ b/frontend/src/components/Settings/SidePanelModal.vue
@@ -74,6 +74,7 @@ import Section from '@/components/Section.vue'
 import SectionFields from '@/components/SectionFields.vue'
 import SidePanelLayoutBuilder from '@/components/Settings/SidePanelLayoutBuilder.vue'
 import { useDebounceFn } from '@vueuse/core'
+import { capture } from '@/telemetry'
 import { Dialog, Badge, Switch, call, createResource } from 'frappe-ui'
 import { ref, watch, onMounted, nextTick } from 'vue'
 
@@ -143,6 +144,7 @@ function saveChanges() {
   ).then(() => {
     loading.value = false
     show.value = false
+    capture('side_panel_layout_builder', { doctype: _doctype.value })
     emit('reload')
   })
 }
diff --git a/frontend/src/main.js b/frontend/src/main.js
index 66d44ea2..b0209480 100644
--- a/frontend/src/main.js
+++ b/frontend/src/main.js
@@ -1,10 +1,5 @@
 import './index.css'
 
-import { createApp } from 'vue'
-import router from './router'
-import App from './App.vue'
-import { createPinia } from 'pinia'
-
 import {
   FrappeUI,
   Button,
@@ -19,9 +14,14 @@ import {
   frappeRequest,
   FeatherIcon,
 } from 'frappe-ui'
-import translationPlugin from './translation'
+import { createApp } from 'vue'
+import { createPinia } from 'pinia'
 import { createDialog } from './utils/dialogs'
 import { initSocket } from './socket'
+import router from './router'
+import translationPlugin from './translation'
+import { posthogPlugin } from './telemetry'
+import App from './App.vue'
 
 let globalComponents = {
   Button,
@@ -45,6 +45,7 @@ app.use(FrappeUI)
 app.use(pinia)
 app.use(router)
 app.use(translationPlugin)
+app.use(posthogPlugin)
 for (let key in globalComponents) {
   app.component(key, globalComponents[key])
 }
@@ -61,7 +62,7 @@ if (import.meta.env.DEV) {
       socket = initSocket()
       app.config.globalProperties.$socket = socket
       app.mount('#app')
-    }
+    },
   )
 } else {
   socket = initSocket()
diff --git a/frontend/src/pages/Lead.vue b/frontend/src/pages/Lead.vue
index d2e51893..042ba3ac 100644
--- a/frontend/src/pages/Lead.vue
+++ b/frontend/src/pages/Lead.vue
@@ -312,6 +312,7 @@ import { organizationsStore } from '@/stores/organizations'
 import { statusesStore } from '@/stores/statuses'
 import { usersStore } from '@/stores/users'
 import { whatsappEnabled, callEnabled } from '@/composables/settings'
+import { capture } from '@/telemetry'
 import {
   createResource,
   FileUploader,
@@ -587,6 +588,7 @@ async function convertToDeal(updated) {
       },
     )
     if (deal) {
+      capture('convert_lead_to_deal')
       if (updated) {
         await organizations.reload()
         await contacts.reload()
diff --git a/frontend/src/stores/statuses.js b/frontend/src/stores/statuses.js
index 402c0d67..040627bb 100644
--- a/frontend/src/stores/statuses.js
+++ b/frontend/src/stores/statuses.js
@@ -1,7 +1,8 @@
+import IndicatorIcon from '@/components/Icons/IndicatorIcon.vue'
+import { capture } from '@/telemetry'
 import { defineStore } from 'pinia'
 import { createListResource } from 'frappe-ui'
 import { reactive, h } from 'vue'
-import IndicatorIcon from '@/components/Icons/IndicatorIcon.vue'
 
 export const statusesStore = defineStore('crm-statuses', () => {
   let leadStatusesByName = reactive({})
@@ -103,6 +104,7 @@ export const statusesStore = defineStore('crm-statuses', () => {
             class: statusesByName[status].iconColorClass,
           }),
         onClick: () => {
+          capture('status_changed', { doctype, status })
           action && action('status', statusesByName[status].name)
         },
       })
diff --git a/frontend/src/telemetry.ts b/frontend/src/telemetry.ts
new file mode 100644
index 00000000..2a9a58b7
--- /dev/null
+++ b/frontend/src/telemetry.ts
@@ -0,0 +1,97 @@
+import '../../../frappe/frappe/public/js/lib/posthog.js'
+import { createResource } from 'frappe-ui'
+import { computed } from 'vue'
+
+declare global {
+  interface Window {
+    posthog: any
+  }
+}
+type PosthogSettings = {
+  posthog_project_id: string
+  posthog_host: string
+  enable_telemetry: boolean
+  telemetry_site_age: number
+}
+interface CaptureOptions {
+  data: {
+    user: string
+    [key: string]: string | number | boolean | object
+  }
+}
+
+let posthog: typeof window.posthog = window.posthog
+
+// Posthog Settings
+let posthogSettings = createResource({
+  url: 'crm.api.get_posthog_settings',
+  cache: 'posthog_settings',
+  onSuccess: (ps: PosthogSettings) => initPosthog(ps),
+})
+
+let isTelemetryEnabled = () => {
+  if (!posthogSettings.data) return false
+
+  return (
+    posthogSettings.data.enable_telemetry &&
+    posthogSettings.data.posthog_project_id &&
+    posthogSettings.data.posthog_host
+  )
+}
+
+// Posthog Initialization
+function initPosthog(ps: PosthogSettings) {
+  if (!isTelemetryEnabled()) return
+
+  posthog.init(ps.posthog_project_id, {
+    api_host: ps.posthog_host,
+    person_profiles: 'identified_only',
+    autocapture: false,
+    capture_pageview: true,
+    capture_pageleave: true,
+    enable_heatmaps: false,
+    disable_session_recording: false,
+    loaded: (ph: typeof posthog) => {
+      window.posthog = ph
+      ph.identify(window.location.hostname)
+    },
+  })
+}
+
+// Posthog Functions
+function capture(
+  event: string,
+  options: CaptureOptions = { data: { user: '' } },
+) {
+  if (!isTelemetryEnabled()) return
+  window.posthog.capture(`crm_${event}`, options)
+}
+
+function startRecording() {
+  if (!isTelemetryEnabled()) return
+  if (window.posthog?.__loaded) {
+    window.posthog.startSessionRecording()
+  }
+}
+
+function stopRecording() {
+  if (!isTelemetryEnabled()) return
+  if (window.posthog?.__loaded && window.posthog.sessionRecordingStarted()) {
+    window.posthog.stopSessionRecording()
+  }
+}
+
+// Posthog Plugin
+function posthogPlugin(app: any) {
+  app.config.globalProperties.posthog = posthog
+  if (!window.posthog?.length) posthogSettings.fetch()
+}
+
+export {
+  posthog,
+  posthogSettings,
+  posthogPlugin,
+  capture,
+  startRecording,
+  stopRecording,
+}