diff --git a/crm/fcrm/doctype/crm_deal/crm_deal.py b/crm/fcrm/doctype/crm_deal/crm_deal.py
index 78032c55..f9f3ee7c 100644
--- a/crm/fcrm/doctype/crm_deal/crm_deal.py
+++ b/crm/fcrm/doctype/crm_deal/crm_deal.py
@@ -7,10 +7,16 @@ from frappe.model.document import Document
 
 
 class CRMDeal(Document):
+	def before_validate(self):
+		self.set_sla()
+
 	def validate(self):
 		self.set_primary_contact()
 		self.set_primary_email_mobile_no()
 
+	def before_save(self):
+		self.apply_sla()
+
 	def set_primary_contact(self, contact=None):
 		if not self.contacts:
 			return
@@ -45,6 +51,22 @@ class CRMDeal(Document):
 			self.email = ""
 			self.mobile_no = ""
 
+	def set_sla(self):
+		"""
+		Find an SLA to apply to the deal.
+		"""
+		if sla := get_sla("CRM Deal"):
+			if not sla:
+				return
+			self.sla = sla.name
+
+	def apply_sla(self):
+		"""
+		Apply SLA if set.
+		"""
+		if sla := frappe.get_last_doc("CRM Service Level Agreement", {"name": self.sla}):
+			sla.apply(self)
+
 	@staticmethod
 	def sort_options():
 		return [
@@ -145,4 +167,10 @@ def set_primary_contact(deal, contact):
 	deal = frappe.get_cached_doc("CRM Deal", deal)
 	deal.set_primary_contact(contact)
 	deal.save()
-	return True
\ No newline at end of file
+	return True
+
+def get_sla(doctype):
+	sla = frappe.db.exists("CRM Service Level Agreement", {"apply_on": doctype, "enabled": 1})
+	if not sla:
+		return None
+	return frappe.get_cached_doc("CRM Service Level Agreement", sla)
diff --git a/frontend/src/pages/Deal.vue b/frontend/src/pages/Deal.vue
index 007c321b..2b122b11 100644
--- a/frontend/src/pages/Deal.vue
+++ b/frontend/src/pages/Deal.vue
@@ -94,6 +94,72 @@
           </div>
         </div>
       </div>
+      <div v-if="deal.data.sla_status" class="flex flex-col gap-2 border-b p-5">
+        <div
+          v-if="deal.data.sla_status == 'First Response Due'"
+          class="flex items-center gap-4 text-base leading-5"
+        >
+          <div class="w-[106px] text-gray-600">Response By</div>
+          <Tooltip
+            :text="dateFormat(deal.data.response_by, 'ddd, MMM D, YYYY h:mm A')"
+            class="cursor-pointer"
+          >
+            {{ timeAgo(deal.data.response_by) }}
+          </Tooltip>
+        </div>
+        <div
+          v-if="deal.data.sla_status == 'Fulfilled'"
+          class="flex items-center gap-4 text-base leading-5"
+        >
+          <div class="w-[106px] text-gray-600">Fulfilled In</div>
+          <Tooltip
+            :text="
+              dateFormat(
+                deal.data.first_responded_on,
+                'ddd, MMM D, YYYY h:mm A'
+              )
+            "
+            class="cursor-pointer"
+          >
+            {{ formatTime(deal.data.first_response_time) }}
+          </Tooltip>
+        </div>
+        <div
+          v-if="
+            deal.data.sla_status == 'Failed' && deal.data.first_responded_on
+          "
+          class="flex items-center gap-4 text-base leading-5"
+        >
+          <div class="w-[106px] text-gray-600">Fulfilled In</div>
+          <Tooltip
+            :text="
+              dateFormat(
+                deal.data.first_responded_on,
+                'ddd, MMM D, YYYY h:mm A'
+              )
+            "
+            class="cursor-pointer"
+          >
+            {{ formatTime(deal.data.first_response_time) }}
+          </Tooltip>
+        </div>
+        <div class="flex items-center gap-4 text-base leading-5">
+          <div class="w-[106px] text-gray-600">Status</div>
+          <div class="">
+            <Badge
+              :label="deal.data.sla_status"
+              variant="outline"
+              :theme="
+                deal.data.sla_status === 'Failed'
+                  ? 'red'
+                  : deal.data.sla_status === 'Fulfilled'
+                  ? 'green'
+                  : 'gray'
+              "
+            />
+          </div>
+        </div>
+      </div>
       <div class="flex flex-1 flex-col justify-between overflow-hidden">
         <div class="flex flex-col overflow-y-auto">
           <div
@@ -275,7 +341,14 @@ import ContactModal from '@/components/Modals/ContactModal.vue'
 import Link from '@/components/Controls/Link.vue'
 import Section from '@/components/Section.vue'
 import SectionFields from '@/components/SectionFields.vue'
-import { openWebsite, createToast, activeAgents } from '@/utils'
+import {
+  openWebsite,
+  createToast,
+  activeAgents,
+  dateFormat,
+  timeAgo,
+  formatTime,
+} from '@/utils'
 import { usersStore } from '@/stores/users'
 import { contactsStore } from '@/stores/contacts'
 import { organizationsStore } from '@/stores/organizations'
@@ -313,6 +386,15 @@ const deal = createResource({
   params: { name: props.dealId },
   cache: ['deal', props.dealId],
   auto: true,
+  onSuccess: (data) => {
+    if (
+      data.response_by &&
+      data.sla_status == 'First Response Due' &&
+      new Date(data.response_by) < new Date()
+    ) {
+      updateField('sla_status', 'Failed')
+    }
+  },
 })
 
 const reload = ref(false)