diff --git a/gunicorn/main.py b/gunicorn/main.py
index b898e48b..335aee1e 100644
--- a/gunicorn/main.py
+++ b/gunicorn/main.py
@@ -29,7 +29,7 @@ UMASK = 0
 def options():
     return [
         op.make_option('-b', '--bind', dest='bind',
-            help='Adress to listen on. Ex. host:port or unix://path/to/socketfile'),
+            help='Adress to listen on. Ex. 127.0.0.1:8000 or unix:/tmp/gunicorn.sock'),
         op.make_option('--workers', dest='workers', type='int',
             help='Number of workers to spawn. [%default]'),
         op.make_option('-p','--pid', dest='pidfile',