diff --git a/gunicorn/management/commands/run_gunicorn.py b/gunicorn/management/commands/run_gunicorn.py
index b88f46cd..de26656c 100644
--- a/gunicorn/management/commands/run_gunicorn.py
+++ b/gunicorn/management/commands/run_gunicorn.py
@@ -58,10 +58,8 @@ class Command(BaseCommand):
         self.validate(display_num_errors=True)
         print "\nDjango version %s, using settings %r" % (django.get_version(), settings.SETTINGS_MODULE)
         
-        if isinstance(conf.address, basestring):
-            print "Development server is running at unix:/%s" % conf.address
-        else:
-            print "Development server is running at http://%s:%s/" % conf.address
+
+        print "Development server is running at %s" % str(conf.address)
         print "Quit the server with %s." % quit_command
  
         # django.core.management.base forces the locale to en-us.