diff --git a/gunicorn/management/__init__.py b/gunicorn/management/__init__.py
new file mode 100644
index 00000000..8b137891
--- /dev/null
+++ b/gunicorn/management/__init__.py
@@ -0,0 +1 @@
+
diff --git a/gunicorn/management/commands/__init__.py b/gunicorn/management/commands/__init__.py
new file mode 100644
index 00000000..8b137891
--- /dev/null
+++ b/gunicorn/management/commands/__init__.py
@@ -0,0 +1 @@
+
diff --git a/gunicorn/management/commands/run_gunicorn.py b/gunicorn/management/commands/run_gunicorn.py
new file mode 100644
index 00000000..7d1bf20b
--- /dev/null
+++ b/gunicorn/management/commands/run_gunicorn.py
@@ -0,0 +1,77 @@
+import sys
+ 
+from optparse import make_option
+ 
+import django
+from django.core.management.base import BaseCommand, CommandError
+from django.conf import settings
+from django.utils import translation
+from django.core.servers.basehttp import AdminMediaHandler, WSGIServerException
+from django.core.handlers.wsgi import WSGIHandler
+ 
+from gunicorn.arbiter import Arbiter
+ 
+class Command(BaseCommand):
+    option_list = BaseCommand.option_list + (
+        make_option('--adminmedia', dest='admin_media_path', default='',
+            help='Specifies the directory from which to serve admin media.'),
+        make_option('--workers', dest='workers', default='1',
+            help='Specifies the number of worker processes to use.'),
+        make_option('--pid', dest='pidfile', default='',
+            help='set the background PID file'),
+    )
+    help = "Starts a fully-functional Web server using gunicorn."
+    args = '[optional port number, or ipaddr:port]'
+ 
+    # Validation is called explicitly each time the server is reloaded.
+    requires_model_validation = False
+ 
+    def handle(self, addrport='', *args, **options):
+        if args:
+            raise CommandError('Usage is runserver %s' % self.args)
+        if not addrport:
+            addr = ''
+            port = '8000'
+        else:
+            try:
+                addr, port = addrport.split(':')
+            except ValueError:
+                addr, port = '', addrport
+        if not addr:
+            addr = '127.0.0.1'
+ 
+        if not port.isdigit():
+            raise CommandError("%r is not a valid port number." % port)
+ 
+        admin_media_path = options.get('admin_media_path', '')
+        workers = int(options.get('workers', '1'))
+        quit_command = (sys.platform == 'win32') and 'CTRL-BREAK' or 'CONTROL-C'
+        pidfile = options.get('pidfile') or None
+ 
+        print "Validating models..."
+        self.validate(display_num_errors=True)
+        print "\nDjango version %s, using settings %r" % (django.get_version(), settings.SETTINGS_MODULE)
+        print "Development server is running at http://%s:%s/" % (addr, port)
+        print "Quit the server with %s." % quit_command
+ 
+        # django.core.management.base forces the locale to en-us.
+        translation.activate(settings.LANGUAGE_CODE)
+ 
+        try:
+            handler = AdminMediaHandler(WSGIHandler(), admin_media_path)
+            arbiter = Arbiter((addr, int(port)), workers, handler,
+                pidfile=pidfile)
+            arbiter.run()
+        except WSGIServerException, e:
+            # Use helpful error messages instead of ugly tracebacks.
+            ERRORS = {
+                13: "You don't have permission to access that port.",
+                98: "That port is already in use.",
+                99: "That IP address can't be assigned-to.",
+            }
+            try:
+                error_text = ERRORS[e.args[0].args[0]]
+            except (AttributeError, KeyError):
+                error_text = str(e)
+            sys.stderr.write(self.style.ERROR("Error: %s" % error_text) + '\n')
+            sys.exit(1)
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