diff --git a/src/cellmanager.js b/src/cellmanager.js
index 5a41620..bcd2af8 100644
--- a/src/cellmanager.js
+++ b/src/cellmanager.js
@@ -527,7 +527,7 @@ export default class CellManager {
                     const done = editor.setValue(value, rowIndex, col);
 
                     // update cell immediately
-                    this.updateCell(colIndex, rowIndex, value);
+                    this.updateCell(colIndex, rowIndex, value, true);
                     $cell.focus();
 
                     if (done && done.then) {
@@ -605,7 +605,7 @@ export default class CellManager {
             let rowIndex = i + focusedCell.rowIndex;
             row.forEach((cell, j) => {
                 let colIndex = j + focusedCell.colIndex;
-                this.updateCell(colIndex, rowIndex, cell);
+                this.updateCell(colIndex, rowIndex, cell, true);
             });
         });
     }
@@ -620,16 +620,16 @@ export default class CellManager {
         }
     }
 
-    updateCell(colIndex, rowIndex, value) {
+    updateCell(colIndex, rowIndex, value, refreshHtml = false) {
         const cell = this.datamanager.updateCell(colIndex, rowIndex, {
             content: value
         });
-        this.refreshCell(cell);
+        this.refreshCell(cell, refreshHtml);
     }
 
-    refreshCell(cell) {
+    refreshCell(cell, refreshHtml = false) {
         const $cell = $(this.selector(cell.colIndex, cell.rowIndex), this.bodyScrollable);
-        $cell.innerHTML = this.getCellContent(cell);
+        $cell.innerHTML = this.getCellContent(cell, refreshHtml);
     }
 
     toggleTreeButton(rowIndex, flag) {
@@ -804,7 +804,7 @@ export default class CellManager {
         `;
     }
 
-    getCellContent(cell) {
+    getCellContent(cell, refreshHtml = false) {
         const {
             isHeader,
             isFilter,
@@ -827,15 +827,18 @@ export default class CellManager {
         const hasDropdown = isHeader && cell.dropdown !== false;
         const dropdown = hasDropdown ? this.columnmanager.getDropdownHTML() : '';
 
-        const customFormatter = cell.format || (cell.column && cell.column.format) || null;
-
+        let customFormatter = CellManager.getCustomCellFormatter(cell);
         let contentHTML;
         if (isHeader || isFilter || !customFormatter) {
             contentHTML = cell.content;
         } else {
-            const row = this.datamanager.getRow(cell.rowIndex);
-            const data = this.datamanager.getData(cell.rowIndex);
-            contentHTML = customFormatter(cell.content, row, cell.column, data);
+            if (!cell.html || refreshHtml) {
+                const row = this.datamanager.getRow(cell.rowIndex);
+                const data = this.datamanager.getData(cell.rowIndex);
+                contentHTML = customFormatter(cell.content, row, cell.column, data);
+            } else {
+                contentHTML = cell.html;
+            }
         }
 
         cell.html = contentHTML;
@@ -885,4 +888,8 @@ export default class CellManager {
     selector(colIndex, rowIndex) {
         return `.dt-cell--${colIndex}-${rowIndex}`;
     }
+
+    static getCustomCellFormatter(cell) {
+        return cell.format || (cell.column && cell.column.format) || null;
+    }
 }
diff --git a/src/filterRows.js b/src/filterRows.js
index 9e9fd78..4dca6cd 100644
--- a/src/filterRows.js
+++ b/src/filterRows.js
@@ -1,4 +1,5 @@
 import { isNumber, stripHTML } from './utils';
+import CellManager from './cellmanager';
 
 export default function filterRows(rows, filters) {
     let filteredRowIndices = [];
@@ -17,7 +18,7 @@ export default function filterRows(rows, filters) {
         const cells = filteredRows.map(row => row[colIndex]);
 
         let filter = guessFilter(keyword);
-        let filterMethod = getFilterMethod(filter);
+        let filterMethod = getFilterMethod(rows, filter);
 
         if (filterMethod) {
             filteredRowIndices = filterMethod(filter.text, cells);
@@ -29,9 +30,18 @@ export default function filterRows(rows, filters) {
     return filteredRowIndices;
 };
 
-function getFilterMethod(filter) {
+function getFilterMethod(rows, filter) {
+    const getFormattedValue = cell => {
+        let formatter = CellManager.getCustomCellFormatter(cell);
+        if (formatter && cell.content) {
+            cell.html = formatter(cell.content, rows[cell.rowIndex], cell.column, rows[cell.rowIndex]);
+            return stripHTML(cell.html);
+        }
+        return cell.content || '';
+    };
+
     const stringCompareValue = cell =>
-        String(stripHTML(cell.html || '') || cell.content || '').toLowerCase();
+        String(stripHTML(cell.html || '') || getFormattedValue(cell)).toLowerCase();
 
     const numberCompareValue = cell => parseFloat(cell.content);
 
diff --git a/src/rowmanager.js b/src/rowmanager.js
index 720e97e..16eb5f5 100644
--- a/src/rowmanager.js
+++ b/src/rowmanager.js
@@ -67,7 +67,7 @@ export default class RowManager {
         const _row = this.datamanager.updateRow(row, rowIndex);
 
         _row.forEach(cell => {
-            this.cellmanager.refreshCell(cell);
+            this.cellmanager.refreshCell(cell, true);
         });
     }
 
@@ -353,7 +353,7 @@ export default class RowManager {
     getFilterInput(props) {
         let title = `title="Filter based on ${props.name || 'Index'}"`;
         const dataAttr = makeDataAttributeString(props);
-        return `<input class="dt-filter dt-input" type="text" ${dataAttr} tabindex="1" 
+        return `<input class="dt-filter dt-input" type="text" ${dataAttr} tabindex="1"
             ${props.colIndex === 0 ? 'disabled' : title} />`;
     }